Cookie policy
Volkswagen AG uses various cookies on its websites. Cookies are small files containing configuration information which are stored on your device. Cookies can essentially be divided into three categories.
1. Cookies known as functional cookies are essential for website functionality. The functional cookies need to be processed to allow you to visit the website (see Article 6, paragraph 1, letter b, GDPR).
2. Cookies known as convenience cookies make a website easier to use and save settings such as your language preferences. The legal basis for the convenience cookies is a legitimate interest (Article 6, paragraph 1, letter f, GDPR). The legitimate interest is in the provision of a certain level of convenience when you visit the website. You may object to data processing at any time with effect for the future. More information can be found in the Privacy Policy.
3. Cookies known as tracking cookies are used to create a pseudonymised usage profile. Tracking cookies are used only if the website visitor has consented to this (Article 6, paragraph 1, letter a, GDPR). The consent is given via the cookie banner, which must be actively clicked. More information on the tracking tools used and how you can revoke your consent may be found in the Privacy Policy.
Within the categories described, different types of cookie are used. An explanation of the most frequently used types of cookies is provided in the following for your reference:
1. Session cookies
While you are active on a web page, a session cookie is temporarily stored in your computer’s memory. This contains a session ID so that, for example, you do not have to log in again each time you change websites. Session cookies are deleted when you log off, or cease to be valid as soon as your session has automatically expired.
2. Permanent or protocol cookies
Permanent or protocol cookies save files on your computer until the scheduled expiration date. These cookies enable web pages to remember your information and settings the next time you visit. This makes it easier and quicker to access the web pages; for example, there is no need to re-adjust the language settings for our portal each time you visit. When the expiry date elapses, the cookies are automatically deleted when you visit the web page that created them.
3. Third-party cookies
Third-party cookies come from providers other than the operator of the web page. They may be used for example to collect information for advertising or generate custom content and web statistics.
4. Flash cookies
Flash cookies are stored on your computer as data elements of web pages that use Adobe Flash Player. Flash cookies are not time-limited.
The following cookies are used on this website:
Necessary cookies
Name of cookie | Purpose | Storage duration | Type of cookie |
|---|---|---|---|
VWD6_ENSIGHTEN_PRIVACY_BANNER_VIEWED | This cookie saves information on whether the cookie guidelines banner was displayed to the user. | 1 year | Permanent/ protocol |
VWD6_ENSIGHTEN_PRIVACY_MODAL_VIEWED | This cookie saves whether the cookie manager was displayed to the user. | 1 year | Permanent/ protocol |
VWD6_ENSIGHTEN_PRIVACY_<category name> | This cookie saves information on whether a user has given their consent to the use of the corresponding cookie category. | 1 year | Permanent/ protocol |
Purpose
This cookie saves information on whether the cookie guidelines banner was displayed to the user.
Storage duration
1 year
Type of cookie
Permanent/ protocol
(functional cookie)
Analytics & personalisation
Name of cookie | Purpose | Storage duration | Type of cookie |
|---|---|---|---|
smartSignals2UiD | This cookie contains a unique, randomly generated ID for a website user. This ID is used to recognise the user across different sessions. The cookie is only set if the user has given their consent. The ID is not linked to the user’s IP address. | 2 years | Permanent/ protocol |
AMCV_* | This cookie saves the visitor’s Adobe Experience Cloud ID. | 2 years | Permanent cookie |
AMCVS_* | This cookie only saves the value 1 for the active session. This defines that a session is active. Other Experience Cloud solutions may require this information under certain circumstances. | session | Session cookie |
demdex | This cookie stores the Adobe Demdex ID. It is a 3rd party cookie and can therefore identify a user across domains to Adobe products. | 6 month | Permanent cookie |
dextp | This cookie saves the time of the last data synchronisation call. | 6 month | Permanent cookie |
dpm | This cookie saves the information that a visitor ID was requested for syncing purposes. | 6 month | Permanent cookie |
mbox | The cookie contains various values to manage how visitors experience the campaigns. E.g. a session ID and a browser ID that identifies the user’s browser (as long as no cookies are deleted). | 2 weeks | Permanent cookie |
mboxEdgeCluster | Identifies the Adobe Target Edge Server. | 30 minutes | Permanent cookie |
s_vi | This cookie is either a first or third-party cookie and contains a generic, unique visitor ID and a timestamp. Both are used to recognise a visitor when they return to the site. | 2 years | Permanent cookie |
s_fid | This cookie is a first-party cookie and contains a generic, unique visitor ID in case the “s_vi” cookie could not be set. The cookie is used to recognise a visitor when they return to the site. | 2 years | Permanent cookie |
s_ecid | This cookie saves the visitor ID from the “AMCV_*” cookie in the MCMID|<ECID> format. | session | Session cookie |
s_cc | This cookie saves the information as to whether cookies have been activated (“true” when cookies are active). | session | Session cookie |
adbCDP | This cookie saves the number of points contained in the TopLevel domain, e.g. “2” for www.volkswagen.de. This allows processing time to be saved in the browser. | 2 years | Permanent cookie |
s_invisit | This cookie stores the information as to whether the visitor is visiting this domain for the first time. The values are “true” or “false”. | session | Session cookie |
s_sq | This cookie is stored once the visitor has consented to the data collection. It contains the link addresses that were clicked on in the previous page within the website area of the domain. This data enables a ClickMap to be created. The Adobe Analytics ClickMap is a graphic illustration of the clicks on elements on a particular page. | session | Session cookie |
s_vnum | This cookie stores the number of visits by a visitor within a certain period (e.g. 30 days). | 30 days | Permanent cookie |
sc_appvn | This cookie saves the respective application (website, e.g. CarNet) and the number of the visit in the respective application (e.g. “CMS:01”, “CarNet:03”). | 2 years | Permanent cookie |
sc_prevpage | This cookie saves the name of the previously visited page within the website area of the domain. All cookies are only set _after_ consent to data collection has been given. | session | Session cookie |
sc_prop32 | This cookie saves the application. In the Volkswagen context, applications include CarNet or CarConfigurator, for instance. | session | Session cookie |
Purpose
This cookie contains a unique, randomly generated ID for a website user. This ID is used to recognise the user across different sessions. The cookie is only set if the user has given their consent. The ID is not linked to the user’s IP address.
Storage duration
2 years
Type of cookie
Permanent/ protocol
(tracking cookie)